MRR iMonthly Recurring Revenue from ProfitWell (recurring_revenue metric). Normalised MRR across all systemHUB subscriptions. Annual plans divided by 12. Updated daily via KPI Dashboard sync.
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Active Subs iTotal active paying subscriptions from ProfitWell (active_customers metric). Counts all systemHUB tiers: Starter ($95), Accelerator ($195), Champion ($695). Updated daily via KPI Dashboard sync.
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Website Traffic iCombined sessions across systemology.com and systemhub.com. Pulled from Google Analytics (GA4) via the daily KPI Dashboard sync. Properties: 379008719 (SYSTEMology) and 380333166 (systemHUB).
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